I help ambitious companies turn complex ideas into commercial success — building brands, products and communities that scale across markets, from early-stage to global enterprise.
Over the years, I've partnered with a diverse portfolio of innovative companies, contributing to their growth and market leadership across various technology sectors and global regions.
20+ years of marketing leadership across B2B, B2C and DTC markets — with deep experience in fintech, digital assets, SaaS and AI. I build brands, products and demand engines that drive measurable commercial outcomes in complex, regulated markets.
Marketing & growth leadership
Fintech, Web3, Crypto & DeFi
Built and led
Generated
I build and lead high-performing marketing teams that turn ambitious ideas into real-world commercial results — combining brand, product, demand and partnerships to unlock growth.
End-to-end Product & GTM strategy across global markets.
Distinctive brands that earn trust and drive long-term value.
Data-driven acquisition, content, SEO and conversion.
High-performing teams and strategic partnerships that accelerate impact.
A rare combination of strategic, hands-on and cross-sector experience across fintech, Web3, AI and global consumer brands — with a proven track record of building demand, brands and communities at scale.
20+ years scaling B2B, B2C and Web3 businesses
From zero to global recognition across fintech and consumer markets
Proven execution across 50+ markets and diverse sectors
Turning complex ideas into credible, compelling narratives
Marketing is how you turn possibility into progress. — Thomas Van Der Linde
I partner with ambitious organisations to build brands, unlock growth and create meaningful impact — across markets, technologies and communities.
Stronger category brands
Commercial growth & preferance
New opportunities & AI innovation
Lasting impact & ARR
thomasvanderl@gmail.com
linkedin.com/in/thomasvanderlinde
Based in Cape Town — Open to global opportunities